Minority Purchasing Power

World Trade TV owns an IPTV (Internet Protocol TV) minority network called SuncasTV, which targets 12 minority groups both here in the U.S. and in their native countries. These minorities include: Nigerian, Malaysian, Thai, Vietnamese, Indian, Indonesian, Chinese, English, Korean, Cambodian, Filipeno, and Japanese.

SuncasTV’s 1 million monthly viewers consist of: minority families, local community organizations, professionals at small and mid-size businesses, and very large international organizations. The SuncasTV network has such an amazing following with minorities in the U.S., that the network was just recently awarded the National Media Award by the U.S. Department of Commerce’s Minority Business Development Agency (MBDA). Click here to view the award.

“America’s population will increase fifty percent over the next fifty years, with almost ninety percent of that increase in the minority community. Both Fortune 1000 and minority businesses need to pay attention to the consumer purchasing power that will result from that growth,?Secretary of Commerce Norman Y. Mineta stated in the Minority Purchasing Power: 2000 to 2045 report.

The rapidly growing minority population in the U.S. today represents a $1.3 trillion consumer marketplace that is projected to grow to at least $4.3 trillion and as much as $6.1 trillion by the year 2045. This is a lucrative marketplace for minority-owned firms that are looking for growth opportunities and for large corporations that want to establish strategic partnerships with minority-owned businesses.

According to the U.S. Census Bureau’s middle series of the national population projections released in January 2000, the combined race and ethnic minority population will grow from 79 million in 2000 to 178 million in 2045. Minority population may contribute 44 percent, or as much as 70 percent of the total increase of purchasing power from 2000 to 2045.

The bottom line is if you want to dramatically increase your business by reaching 1 million (or more) monthly minority viewers with your product, World Trade TV can make that happen. We can help you increase your business with the minority market dramatically, and you will see a quick turnaround of your $1800 investment. Click here for recent statistics from SuncasTV for you to review.

*For more information on how to obtain a SuncasTV box, and how to connect the IPTV network to your TV, please click here.